Posts tagged ‘Bombay’

July 29, 2015

A Mumbai Smiles article- Spread a Smile Campaign

Spread a Smile Campaign

In collaboration with Rotaract Club of Churchgate, 19th of July 2015

Mumbai smiles, Rotaract Club of Churchgate

Mumbai smiles, Rotaract Club of Churchgate



Event Name:
  Spread a Smile

Date and Time: 19th of July 2015, 4.00pm to 6.30pm

Venue: Marine Drive

In association with: Rotaract Club of Churchgate

Beneficiaries of Project: LSE Project Beneficiaries (8 participants)

Purpose of the event: To celebrate International Nelson Mandela Day

On a rainy cool evening of 19th July, 8 LSE beneficiaries of Mumbai Smiles and a bunch of volunteers from the Rotaract Club of Churchgate clubbed together to celebrate International Nelson Mandela Day through a simple yet very effective campaign of spreading happiness and joyfulness among the people of Mumbai.

The 18th of July is more than a celebration of Nelson Mandela’s life and legacy. It’s a global movement to honour his life’s work and act to change the world for the better. Hence it was for this very purpose that Mumbai Smiles collaborated with the Rotaract club of Churchgate to spread awareness about the importance of promoting human rights and what better way than observing the life example of Nelson Mandela. He gave 67 years of his life to the struggle for human rights and social justice. Being a leader who acted with a steadfast belief in justice and human equality believed that it is in our hands to create a better world for all who live in it, and what better way to promote his thoughts by reminding the people that a smile has the power to change the world, enhance your business and build better and faster relationships.

This day was celebrated by distributing colourful pamphlets among random people present on that evening in Marine Drive. These pamphlets contained the message, “You’re never fully dressed without a smile”. It was a message that encouraged people to put behind their worries and sorrows and take each day as an opportunity to be joyful and spread that happiness around. Along with the colourful sheets of paper, big sign boards that read “cheer-up, high-five, smile” etc were also displayed as the volunteers walked on the streets. The people watching these signboards would inevitably have a smile on their face and were curious to know more about the campaign. Many of them came forward to participate by holding these boards and promoting it themselves.

Mumbai smiles, Rotaract Club of Churchgate

Mumbai smiles, Rotaract Club of Churchgate

The Rotaract Club volunteers also distributed free coupons of eating joints and vouchers of salons for the people. This was another reason for the people to be happy and interested in the campaign. The volunteers made people sing songs, express a few words of joy, take photographs and share with everyone the thing that makes them smile.

The campaign brought an unexpected result. The outcome was tremendous as in a span of just 2 hours more than 200 people were made aware of the campaign and thus the true objective and aim of the campaign was achieved, which was ‘spreading smiles’.

On hearing the feedback from the people with whom we interacted that evening, the team realized that many appreciated the campaign and expressed their desire that more of such campaigns should be organized to alleviate the stress and anxiety that many face today in this city.

Thus, the overwhelming response to the colourful smiley faces and attractive sign boards truly helped in making people spread their contagious smiles around. No wonder they say, “Smile at the world and the world will smile back at you”

Mumbai smiles, Rotaract Club of Churchgate

Mumbai smiles, Rotaract Club of Churchgate

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http://www.mumbaismiles.org
mumbai@mumbaismiles.org
http://www.mumbaiaction.org

 

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March 11, 2014

An introduction to Mumbai Smiles

A very dear friend of mine, Laia, recently visited India and got in touch with the organisation Mumbai Smiles. She told me she was impressed by their work and would like to help them out. From Europe the easiest way to help them is to get them exposure. I offered my blog for that, so from now one you can expect articles on Mumbai Smiles and their work regularly. 

Who they are:

Mumbai Smiles is a non profit organisation founded by a Spanish journalist, Jaume Sanllorente in the year 2005. He was on vacation to Mumbai which happened to be a life changing experience for him. He started what he calls a “peaceful struggle against poverty”, a struggle that has today been taken up by a growing team of dedicated professionals. It engages with thousands of people with multiple projects focused on Education, Health and Livelihood.

Mumbai Smiles operates through their projects in and around the slums of Andheri East area, Mumbai. Mumbai Smiles believes in delivering quality services to its beneficiaries and hence has strategically chosen to work in a specified area for holistic development of the community.

Their target population is the children, women and youths in the slum communities of the operational area. Their projects on education, health and livelihood are interlinked with each other and aligned with the MDG goals to contribute largely in the overall socio- economic development of the area.

What they do:

This integrated program aims to end poverty and the violation of the most fundamental human rights in the poorest communities in Bombay.

Their education program includes:

  • Balwadi project focused on Cultivating a Healthy Lifestyle through Education to children in below 6 years of age.
  • Future Smiles project focused on adolescent youths above 14 years of age providing financial support to underprivileged youths to continue their education and build a bright future.
  • Girl Child Education project focused on adolescent girls by providing them scholarship support to continue their education thus alleviating the gender disparities existing in society and giving equal opportunity to girls to continue their education.

 Their health program includes:

  • HOPE project which gives psychosocial and financial support to children with cancer.
  • Eye check up and health camps.

 Their Livelihood project includes:

SEED Project: This project on vocational training rolled out in the year 2012. It was initiated with the vision to connect with ongoing education programs and provide a link to those left out youths who were not covered under the Future Smiles project. Thus it aims to provide marketable tangible skills to underprivileged youth in the age group of 18 – 29 years and women above the age group of 29 years providing them meaningful employment to lead a dignified life. The larger objective of the project is to promote gender equality by empowering women financially. Mumbai Smiles believes that a woman is a foundation to a healthy society and plays a central role to development as a whole.

 Those interested in visiting Mumbai Smiles Projects can do so by simply writing them  on: mumbai@mumbaismiles.org, and they will organise a one day visit for you to all their projects.

You can also visit their Blog: www.mumbaismiles.org to learn more about them.

Thank you!