Posts tagged ‘smile’

July 29, 2015

A Mumbai Smiles article- Spread a Smile Campaign

Spread a Smile Campaign

In collaboration with Rotaract Club of Churchgate, 19th of July 2015

Mumbai smiles, Rotaract Club of Churchgate

Mumbai smiles, Rotaract Club of Churchgate

Event Name:
  Spread a Smile

Date and Time: 19th of July 2015, 4.00pm to 6.30pm

Venue: Marine Drive

In association with: Rotaract Club of Churchgate

Beneficiaries of Project: LSE Project Beneficiaries (8 participants)

Purpose of the event: To celebrate International Nelson Mandela Day

On a rainy cool evening of 19th July, 8 LSE beneficiaries of Mumbai Smiles and a bunch of volunteers from the Rotaract Club of Churchgate clubbed together to celebrate International Nelson Mandela Day through a simple yet very effective campaign of spreading happiness and joyfulness among the people of Mumbai.

The 18th of July is more than a celebration of Nelson Mandela’s life and legacy. It’s a global movement to honour his life’s work and act to change the world for the better. Hence it was for this very purpose that Mumbai Smiles collaborated with the Rotaract club of Churchgate to spread awareness about the importance of promoting human rights and what better way than observing the life example of Nelson Mandela. He gave 67 years of his life to the struggle for human rights and social justice. Being a leader who acted with a steadfast belief in justice and human equality believed that it is in our hands to create a better world for all who live in it, and what better way to promote his thoughts by reminding the people that a smile has the power to change the world, enhance your business and build better and faster relationships.

This day was celebrated by distributing colourful pamphlets among random people present on that evening in Marine Drive. These pamphlets contained the message, “You’re never fully dressed without a smile”. It was a message that encouraged people to put behind their worries and sorrows and take each day as an opportunity to be joyful and spread that happiness around. Along with the colourful sheets of paper, big sign boards that read “cheer-up, high-five, smile” etc were also displayed as the volunteers walked on the streets. The people watching these signboards would inevitably have a smile on their face and were curious to know more about the campaign. Many of them came forward to participate by holding these boards and promoting it themselves.

Mumbai smiles, Rotaract Club of Churchgate

Mumbai smiles, Rotaract Club of Churchgate

The Rotaract Club volunteers also distributed free coupons of eating joints and vouchers of salons for the people. This was another reason for the people to be happy and interested in the campaign. The volunteers made people sing songs, express a few words of joy, take photographs and share with everyone the thing that makes them smile.

The campaign brought an unexpected result. The outcome was tremendous as in a span of just 2 hours more than 200 people were made aware of the campaign and thus the true objective and aim of the campaign was achieved, which was ‘spreading smiles’.

On hearing the feedback from the people with whom we interacted that evening, the team realized that many appreciated the campaign and expressed their desire that more of such campaigns should be organized to alleviate the stress and anxiety that many face today in this city.

Thus, the overwhelming response to the colourful smiley faces and attractive sign boards truly helped in making people spread their contagious smiles around. No wonder they say, “Smile at the world and the world will smile back at you”

Mumbai smiles, Rotaract Club of Churchgate

Mumbai smiles, Rotaract Club of Churchgate








June 5, 2014

Happiness held is the seed, happiness shared is the flower!

And this time the SEED women sure shared happiness through their flowers!

St. Jordi is Barcelona’s and Catalonia’s version of Valentine’s Day and is a one day festival of romance, roses and books, all inspired by the legend of Saint George on 23rd April every year. On Saint Jordi’s Day the men in Barcelona and Catalonia give their partners a red rose, and in recent years a new Saint Jordi tradition is that the ladies give their men a book.  There are bookstalls and book markets all over Barcelona on Saint Jordi’s day. It is a very traditional festivity that combines culture and romanticism. Book and flower stalls are set up along the streets of Barcelona. This curious festival comes from a mixture of traditions from different periods. It coincides, on one hand, with the fact that Saint Jordi has been the patron saint of Catalonia since the 15th century; on the other hand, it comes from the famous legend of St George and the dragon and the old medieval tradition of visiting the Chapel of Saint Jordi in the Government Palace, where a rose fair used to take place. The legend of Saint George is that Saint Jordi slew a dragon to save a princess and then plucked a red rose for the princess from a rose bush, which had sprouted on the exact spot, where the dragon’s red blood had spilled.

SEED women making the roses in India

SEED women making the roses in India

At Mumbai Smiles, a huge order of 1845 roses (400 white and 1445 red) was received from Barcelona for Saint Jordi’s day. The order was received in mid-January and the roses were to be dispatched by 26th-27th of March. The task was to be completed by members of the SEED team.  SEED, a skills development program of Mumbai Smiles, aims to equip women and girls from low-income backgrounds with tangible, marketable skills that can help them earn a proper livelihood. For this purpose, women from nearby areas of Andheri (Mumbai) were enrolled and trained. In all, 14 beneficiaries were trained, of which 5 were our existing SEED beneficiaries and the rest 9 were newly enrolled into the process. It was heartening to see the beneficiaries work day and night to complete the order. The sale proceeds of the roses shall be distributed among the beneficiaries.


Jaume's books for sale

Jaume’s books for sale


Such training to the SEED beneficiaries ensures their socio economic sustainability and independence. In fact, Pravina Mohite, one of the beneficiaries, gave the following feedback after the training:

“I have undertaken the handicraft training in Mumbai Smiles. Now I get orders for craft flowers. Thanks to the SEED team of Mumbai Smiles for this training!!”

While the flowers were ready to be dispatched to Spain from the Mumbai Office, a whole range of activities was organized by their team members in Spain to sell these roses.

Sonrisas de Bombay volunteers in Spain

Sonrisas de Bombay volunteers in Spain

Some of them were:

  • Preparing stands and stalls at Barcelona and Tarragona where the Spain team members and volunteers sold these solidarity roses made by the beneficiaries of the SEED Project.
  • Jaume Sanllorente (Founder of Mumbai Smiles, and also a writer) was personally present at the stand in Barcelona to sign his latest book-The power of smiles for his fans. His books talk about his experience of starting this organization as also its various Projects.
  • Their new campaign ‘They smile, you can make it happen’ was also launched on the same day of Sant Jordi, the 23rd of April.


 Mumbai Smiles founder, Jaume with his fans on Sant Jordi

Mumbai Smiles founder, Jaume with his fans on Sant Jordi


The day came to an end with a huge success where about 1300 of those handmade roses were sold!

Mumbai Smiles continue to embark their journey towards creating a model of a just society, which is free of poverty and where people live with equal rights and opportunities.


The roses

The roses

Text and photos belong to Mumbai Smiles. 

To know more about Mumbai Smiles:

The Spanish website:

You are always welcome to visit these projects. All you have to do is write on: